The blueberry: new players and unexpected exits in a market in full transformation

(Agraria.pe) Although from the outside the Peruvian blueberry business shows an image of steady growth, the reality is much more dynamic and challenging. "Not all companies are experiencing the same success; 2025 has been a witness to an important recomposition in the export table," points out Martín Garay, market analyst at Garay Company. In the current year, 66 new companies joined the blueberry export market, while 47 companies that had participated in 2024, ceased to do so. "The entry of new players is not only surprising for the quantity, but also for the magnitude with which they burst onto the scene," explains the specialist. Agrícola Huarmey SAC, for example, debuted with a turnover of 15.52 million dollars, followed by Ta Export SAC with 12.61 million and the transnational Reiter Peruvian Berry SA with 6.89 million. "This confirms that the sector continues to attract strong capitals and raising the bar for entry," adds Garay. But not everything is growth. The analyst ...