The Brazilian market for packaged fresh fruit is projected to grow at a rate of 5.5% from 2021 to 2031, reaching €20.4 billion in the early 2030s. The organic fruit segment is expected to grow faster, at a rate of 7.5% over the same period. Conventional packaged fresh fruit will make up 73.1% of the market in 2021, with pineapple being the most popular flavor. The trend towards sustainability is also expected to drive consumer demand for fresh packaged fruit. Consumers are willing to pay a premium for products that are sustainable and environmentally friendly.