Spain: The Canary Islands banana market exceeds marketing levels prior to the La Palma volcano in 2023

From the point of view of the banana export market, the loss of production caused by the volcano on the island of La Palma generated a serious drop in consumer households that, due to the lack of product and high prices, chose to abandon consumption. of banana. This circumstance predicted a complicated return to consumption levels prior to the eruption in 2023, since this was coupled with a sharp decrease in fruit consumption in homes in our country (-12.2%), as reported by Asprocan in a Press release. In 2022, bananas from third countries reached sales levels in Spain similar to the volumes sold of bananas for the first time, although they were unable to maintain a rising market. Many consumers opted for other products, and the total sale of plantains and bananas fell by 9% in Spain, the largest decrease experienced in the last 10 years. To this negative starting point, a production level at a record pace was constantly added in 2023. At the end of August, the total banana ...