Puglia in southern Italy has seen a surge in the cultivation of exotic fruits such as avocado, mango, Goji berries, bananas, and limes due to the effects of climate change. The region now has over 150 hectares dedicated to these crops. The local production of bananas is becoming a reality, and there are already large quantities of Goji berries. A survey indicates that 61% of consumers would prefer to buy replacement imported fruits that are locally made, and 71% would pay extra for fruits with a national origin guarantee.