"The day all of China consumes avocado, the global supply will not be enough"

The Peruvian avocado market is experiencing significant adjustments in 2025, marked by increased volumes, falling prices, and logistical challenges impacting exporters. Giannina Denegri, general manager of Marand Company, explains that this season has been neither especially good nor bad, but "normal," with significantly higher volumes than in 2024, in a growth range of 25% to 35%. "Oversupply has pressured prices downward. In medium calibers (18 to 24), which represent the majority of the harvest, average prices for caliber 18 hover around 9.5 to 10 euros per kilo, while caliber 20 is between 8 and 9 euros, and caliber 24 between 7 and 8 euros," she explains. These prices are noticeably lower than last year's and, according to Denegri, will continue to fall as the campaign progresses. "The main destination for Peruvian avocados remains Europe, which absorbs close to 65% of Marand Company's shipments, while Asia (mainly China and Japan) represents the remaining 35%. However, ...