The demand for cabbage in Europe is 30% higher than expected

The harvest of broccoli and cauliflower in Murcia was somewhat delayed due to the high temperatures of recent months and several hail storms that mainly affected higher cultivation areas. Now volumes have recovered, but demand in Europe has soared and therefore it is difficult to find product outside the pre-established programs. “The demand for cabbage is between 25 and 30% higher than expected across Europe,” says Nacho Doménech, CEO of Agromark. “It should of course be noted that approximately 30% less cauliflower was planted in Murcia this year. There is a shortage of product and it is very expensive.” “There is also no surplus of broccoli, but we can manage. We can cover all agreed programs with the supermarket chains. The prices here are also much higher than last year,” he explains. According to the grower and exporter, buyers are looking at high prices, both because of the decrease in yield and the increasing costs. “It is impossible to attract consumers with promotions. ...