The demand for premium Hungarian ground paprika is also high abroad

Hungarian premium-quality ground paprika is a sought-after product abroad. Although climate change and rising production costs are a challenge, the sector can be strengthened through more effective technological solutions, greater organization, and stronger marketing, according to the overview of the National Chamber of Agrarian Economy. (Photo: Pixabay) Hungary's foreign trade balance of ground paprika is positive: while we primarily import lower value "mass products", the majority of our exports are premium products with high added value. Despite strong Spanish and French competition, Hungarian paprika has a place on the international market, and there is a high demand for products made from Hungarian raw materials. In this respect too, distinguishing products from "mass products" and products with protection of origin and their own image can play a major role. Kalocsai and Szeged paprika powder have European Union protection of origin, but their marketing abroad needs to be ...