The Department of Internal Trade in Thailand has initiated the 'Fruit Festival 2023' in collaboration with local department stores to purchase over 1,000 tons of Golden Nam Dok Mai mangoes from farmers at a price of 30 baht/kilogram, aiming to support farmers and increase market demand. The festival, which also includes the sale of other fruits, has received a good response and is expected to help mango prices continue to rise. This is part of the Ministry's larger strategy to manage fruit production, which has seen an increase from 6.56 million tons in 2022 to 6.75 million tons in 2023, with the help of various government agencies and the private sector.