Recent forecasts from Rabobank, AHDB, the European Commission, and the USDA anticipate a moderate decline in beef production within the European Union for 2024, marking a continuation of a multi-year downward trend. This expected decrease is largely due to a shrinking cattle population, especially among dairy cows, for the eighth year in a row. Factors contributing to this trend include rising production costs, regional droughts, the spread of the bluetongue virus, diminished beef demand, and the implementation of new EU regulations concerning the Green Deal and animal welfare. These challenges are projected to compress cattle farmers' profit margins, resulting in a 9% reduction in live beef exports, a 1% fall in EU beef production from the previous year, and a slight downturn in the beef trade, with imports and exports forecasted to decrease by 3% and almost 4%, respectively.