Sales of functional spices that support immune function, such as ginger, turmeric, and garlic, have grown rapidly in Europe due to the Covid-19 pandemic. The European market also has a growing interest in sustainably sourced spices, with Germany, the UK, the Netherlands, and Spain offering the most opportunities. Europe is a leading region in importing spices, mostly from developing countries, and has higher import prices compared to other regions. Food safety and sustainability are key factors for European buyers, and certifications for food safety and organic production are important for exporters targeting the European market.