The French apple season kicks off in Ecuador

A new season of French apples has begun in Ecuador, the campaign of which is called "Europe never too green. Apples from France, good for the earth, good for you". This is an initiative of the European Union and Interfel, the French fruit and vegetable trade association, and promotes the consumption of French apples in the South American country. In 2022, Ecuador imported approximately 51.4 million apples, a value that grew by 13% in 2023 compared to the previous year. Of these figures, 20.64% of apples come from Europe, representing a value of 10.6 million, according to data from the Observatory of Economic Complexity. This growth underlines the relevance of imported apples and the consumption preference of Ecuadorians for healthy products. In addition, it highlights the importance of the European market in offering high-quality products that complement local production, thus ensuring the availability and diversity of options to meet the growing demand of local consumers. The ...