The Colombian agricultural sector, particularly the livestock industry, has experienced significant shifts since the late 1990s due to changes in Venezuelan market demand. The decline of Venezuela as a major export market forced Colombia to diversify, leading to the expansion into 27 international markets spanning Russia, the Middle East, and North Africa. This expansion was facilitated by the Colombian Federation of Cattle Ranchers (Fedegán) and the Price Stabilization Fund (FEP), alongside advances in logistics and refrigeration technology. Improved sanitary standards, especially in maintaining foot-and-mouth disease-free status, have been key to accessing more stringent markets. Despite a global shift towards cheaper proteins, Colombian beef exports have continued to grow, positioning the sector as the fourth largest agricultural export after coffee, flowers, and bananas.