The article highlights the efforts of Poland to increase the export potential of its meat products, particularly pork and beef. The country is capitalizing on the opportunity to expand into the Ukrainian market, being the only EU nation to export meat from the second ASF zone. The European Commission's subsidies for promoting products on non-EU markets, specifically in Great Britain, are also being leveraged. Additionally, Poland is looking towards Asian markets, including Vietnam, the Philippines, South Korea, and Japan, to provide significant export opportunities, targeting both small and large entities.