The extraordinary effectiveness of the collaborative approach in the development of the global blueberry market

Published 2021년 10월 2일

Tridge summary

The International Blueberry Organization recognized the collaborative efforts in the global blueberry supply chain for its contribution to the market's growth. The article cautions against a closed supply chain and emphasizes the importance of information and knowledge sharing. It highlights the exceptional growth of the blueberry industry, becoming a staple in many countries, and credits its success to collaboration between various actors. However, it also warns of the potential dangers of inbreeding and the loss of an open and participatory environment, which could end the industry's commercial success.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The recent conference of the International Blueberry Organization recognized the exceptional contribution that the collaboration between all the players in the global blueberry supply chain has made to the development and growth of the market. This article warns against the risk that the supply chain begins to close in on itself and everyone (the different actors, the different origins, the many associations) looks only at their own backyard: globally it could be the beginning of the end of this golden age that is still continuing. In Italy this supply chain collaboration has never really materialized: our market is developing “three-cylinder”, that is, without fully exploiting the power of the engine that we have practically just started. Failing to recognize the effectiveness of what has been done globally will cost the entire Italian supply chain hundreds of millions of euros in turnover. Can we really afford it? Thomas Drahorad We must never forget that the success of the ...

Source: Italianberry