The "farmer" chosen as "outstanding producer of the year" in the United States consults artificial intelligence.

He chose to dedicate himself to different crops, with more value and aimed at niche markets. He knew how to lead the onion production of his region and then faced the downturn. He had no qualms about abandoning unprofitable but traditional businesses to venture into very novel ones, such as water leasing and real estate development. The image of Marc Arnusch discussing production decisions with artificial intelligence while driving his truck through the countryside went around the world, as this reference from Prospect Valley, Colorado, was chosen as "Producer of the Year" in 2025. The award recognizes his entrepreneurial spirit and the explosive growth of his business, which today is perhaps less diverse in terms of crops, but much more in terms of rents. His formula, he acknowledges, is change: this farmer estimates that no less than 10% of his operations are reinvented each year, far beyond new production techniques or planting decisions, but with the incursion into sectors ...