The 2024 International Ginseng and Aromatherapy and Medicinal Herbs Festival is set to take place in Ho Chi Minh City, Vietnam, from May 24-26. This inaugural event aims to promote, preserve, and develop the ginseng and medicinal herbs industry, with a focus on Vietnamese ginseng. The festival will see participation from 13 international delegations and 32 international businesses, and will be attended by representatives from various ministries, localities, and businesses. The event will feature an exhibition space, commercial booths, a tea island area, an international trade pavilion, and a domestic and international culinary space. It will also include seminars, cultural and artistic exchange programs, and a series of activities showcasing ginseng, aromas, and medicinal herbs.