Italy: The first international marketing campaign for Dulcis kiwifruit begins

With over 600 tons of premium fruit produced on 300 hectares of land – expected to expand to 500 hectares in 2025 – Dulcis™ is set to repeat last year’s success in Italy, but this season it will also seek to delight consumers in various international markets. This unique kiwi variety, developed by Forlì-based bioscience company New Plant in collaboration with the University of Udine and the University of Bologna, is grown exclusively by Agrintesa-Alegra, Apofruit Italia and Orogel Fresco, with volumes this year set to almost triple compared to 2023. As a result, the 2024/25 season will be the biggest commercial test to date for this innovative kiwi. “The 2024 harvest is almost over,” said Mirco Zanelli, Commercial Director of Apofruit, in a press release. “We are very satisfied, both with the yield and the quality of the fruit. We expect a very positive response from the market, both in Italy and abroad, thanks to partnerships with retailers in various countries,” he added. ...