France: The fruit juice market heavily impacted by the health crisis

The National Interprofessional Union of Fruit Juices, Unijus, has published a survey on the impact of the health crisis on the fruit juice market. First observation: the Covid-19 crisis has aggravated the tensions already observed in several fruit juice markets (orange, pineapple, mango, apple, etc.). "The prices of these raw materials are up sharply compared to last year, an increase explained by an impact of the crisis on several levels: by reducing the yield of pickings and by increasing the consumption of certain fruits and fruit juices in several countries because of their nutritional quality, ”explains Unijus. The orange juice market under strong tension at all levels of the chain Orange juice is the leading fragrance in France (43% of sales in France in supermarkets, source Nielsen 2019), but the harvests of this fruit are falling. Whether in Brazil or Spain - the main countries where France sources its fruit - orange pickings are down (-30% in Brazil and -25% in Spain for ...