Colombia is making strides in the global tropical fruit market, with a focus on avocado and lime exports. The country's strategy includes market diversification to overcome competition and demand fluctuations. Arba Colombia, a company that has recently entered the Tahiti lime market, plans to export 200 containers mainly to the United States this year, with other targets being the Middle East and Central America. Colombia's position in lime exports is bolstered by year-round production, with 80% of volumes aimed for the US. The company also emphasizes the need to monitor competitors like Morocco, Brazil, and Mexico for phytosanitary issues as potential opportunities. However, the industry faces challenges such as global oversupply, low demand, and issues of honesty in international transactions.