The Spanish green asparagus industry has launched an interprofessional framework with a focus on differentiating its flavor and texture from Peruvian and Chinese asparagus, expanding trade to the US and Japan, and promoting sector digitization. With a significant portion of its production exported mainly to Germany, Switzerland, and France, the industry is also exploring opportunities in the Middle East and Asia, temporarily halted by the COVID-19 crisis. Based in Andalusia, particularly in the Vega del Río Genil and Cuevas del Campo, the industry is not only aiming for international growth but also seeking labor hire agreements in the country of origin, similar to the model in Huelva with strawberries, and the digitization of its operations.