The article reports on the start of the jujube harvest season in Denizli, Turkey. Jujube, also known as the 'doctor's fruit,' is grown across the city in areas such as Çivril, Tavas, and Merkezefendi. The tree is self-fertile, easy to grow, and can be used for afforestation. It is known for its nutritional value and is consumed in countries like China, Rome, and Japan. Hasan Bulut, a breeder in the Gümüşsu district of Çivril, has been cultivating jujube for 15 years and has not faced any marketing difficulties. The article anticipates an increase in jujube production areas due to the fruit's benefits and ease of cultivation.