The article highlights the significance of the horticultural sector in Sonora, Mexico, which is expected to cover around 14,000 hectares in the 2020-2021 cycle, focusing on the cultivation of various crops such as potatoes, asparagus, and tomatoes. This sector is crucial for the economy, generating around 35 billion dollars annually and providing over 1.5 million wages, with a strong emphasis on exports, primarily to the United States. The Yaqui and Mayo Vegetable Producers Association (Aphym) is dedicated to ensuring the quality and health of the vegetables, while also protecting export rights and addressing the challenges posed by the new North American free trade agreement. The sector has shown resilience during the pandemic, contributing to 7% of Sonora's GDP.