The International Fresh Produce Association (IFPA) held an Executive Leadership Summit in Santiago de Chili, bringing together 150 global supply chain leaders to discuss industry trends. The summit highlighted a NielsenIQ analysis showing a rise in global fresh food consumption. In Chile, supermarkets have leveraged the digital market, with avocados, tomatoes, and lettuce being the top purchases. The IFPA is negotiating to exempt the food industry from the EU Parliament's Plastic Packaging Waste Reduction Regulation. The summit concluded with discussions on boosting fruit and vegetable consumption, new cultivation techniques, attracting top talent, and balancing packaging costs with food safety and sustainability. The next advocacy event is the Washington Conference in June.