The III Spanish Alfalfa Cultivation Conference (JECA 2024) was held in Valladolid, Spain, emphasizing the alfalfa industry's significant role in rural development, wealth creation, and environmental protection. The event, organized by the Spanish Association of Dehydrated Alfalfa Manufacturers (AEFA), attracted over 500 participants. The industry, a major employer with over 4,000 direct and nearly 10,000 indirect jobs, is strategically important for Spain, a global leader in alfalfa exports. The top buyers are the United Arab Emirates, China, and Saudi Arabia. AEFA is looking to boost domestic promotion and explore new markets, especially in the Asia-Pacific region.