The Valencian onion and potato campaign has started with farmers expressing concern over the slow sales of local produce due to the dominance of imports, especially from Egypt. Onion prices have plummeted by 40% to 0.15 euros per kilo, and potato prices range from 0.40 to 0.50 euros per kilo. The Valencian Farmers Association (AVA-ASAJA) is advocating for local products to be prioritized in distribution due to their superior quality, freshness, and environmental sustainability. The association also highlighted the challenges of maintaining plant health and meeting production costs with low prices and demand. Concerns have been raised about the negative impact on the Valencian agricultural economy and landscape if local onion and potato crops are lost to imports.