Giovanni Missanelli, director of Assomela, highlights the pressing challenges in the national apple sector, focusing on European regulations, technological advancements, and geopolitical issues. He stresses the need for opening new markets and engaging with institutions to tackle issues like plant protection products, exemplified by the successful renewal of captan's use. Despite weather challenges, the 2024 apple harvest is satisfactory, but geopolitical tensions, such as blocked trade routes, present commercial hurdles. The article also discusses a commission's role in coordinating efforts across Health, Agriculture, and Environment sectors to ensure political decisions align with production realities and support the agricultural sector's sustainable transition without compromising farmers' ability to manage phytosanitary issues.