The Italian Orogel artichoke supply chain

Artichokes are an excellence for Italy, which produces 30% of world production. And they are also the case for Orogel, which holds the leadership of the frozen artichoke retail market with a 67% overall share between corporate brands and production for the private labels of the most important large-scale retail chains. A record built in a dozen years thanks to a precise path aimed at obtaining control over the entire production chain. “It is an important result, considering that it is a very distinctive vegetable for the assortment and significant for the market – explains Marco Stoppa, operational coordinator of the services of the general management of Orogel – but also a complex product to grow because it requires expertise , care and passion. In fact, deciding to start the supply chain was an ambitious and courageous choice, because it was a crop that was still often multi-year and with varieties not particularly suitable for freezing." The protagonist of this journey was ...