The Jeonnam Agricultural Technology Institute implements a pilot sale of 'unbanned' gold kiwi in the wholesale market.

The Jeonnam Agricultural Technology Institute (Director Kim Haeng-ran) announced that on the 4th, in collaboration with Honam Fresh Produce Co. and the Gwangju Western Wholesale Agricultural Products Market Management Office, they held a fixed-price and wholesale transaction pilot sale of Gold Kiwi 'Haegum' at the Gwangju Western Wholesale Market to expand the sales channels and increase brand recognition. This pilot sale was carried out in accordance with the joint business agreement concluded in 2022, aiming to raise the brand recognition of 'Haegum' and diversify the distribution network. Reflecting the opinions raised at the farmer-wholesaler meeting held before the event, this initiative was established to recognize the product value of 'Haegum' produced by the agricultural corporation and to ensure stable supply within the wholesale market and uniform management of the product. 'Haegum' is a Gold Kiwi variety cultivated by the Jeonnam Agricultural Technology Institute in ...