The joint campaign of the Spanish and Portuguese Wine Interprofessionals has achieved more than 100 million hits

Published 2024년 11월 25일

Tridge summary

The joint campaign 'A Shared Passion' by OIVE and ViniPortugal to promote Iberian wines as a quality and versatile beverage in Europe has come to an end, with successful events in Madrid and Porto. Running for three years, the campaign reached over 100 million consumers through various strategies including airport and train station advertising, digital content, and events. The campaign also included 22 'study trips' for specialist journalists, resulting in publications that reached nearly 15 million European consumers. The presence of Masters of Wine at the closing events underscored the oenological diversity of Spain and Portugal. Funded by the European Union, the campaign highlighted the quality, authenticity, and the role of Iberian wines in sustainable development.

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Original content

The wine interprofessionals of Spain (OIVE) and Portugal (ViniPortugal) have celebrated the closing of their ambitious joint campaign A Shared Passion with emblematic events in Madrid and Porto. For three years, this initiative has managed to position Iberian wines as a benchmark of quality and versatility in Europe, reaching more than 100 million consumers through advertising in airports, train stations, actions with opinion leaders, digital content and exclusive events. The closing event in Spain took place on the iconic Calle Alcalá in Madrid, while in Portugal, the World of Wine (WOW) in Porto was the perfect setting to present the achievements of this international collaboration. Both ceremonies were very well received by the press and the wine sector, highlighting the impact of the promotional actions that reached more than 79.2 million travellers in key transport infrastructures. Highlighted results The campaign included 22 ‘study trips’, taking 150 specialist journalists ...

Source: Agrodigital