Spain: The Junta allocates €2.6M to promote Andalusian wine in third countries during 2024

게시됨 2024년 8월 26일

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The Ministry of Agriculture in Andalusia, Spain, has allocated 2.6 million euros in grants to boost the promotion of Andalusian wines in non-EU countries for the year 2024. These grants, which are part of the European Agricultural Guarantee Fund, cover up to 50% of the costs for activities such as trade missions, promotions, and market studies, with a focus on markets in the United States, China, Japan, and the United Kingdom. In 2023, over 1.1 million euros was already allocated for similar promotional efforts, primarily benefiting wineries in the Cádiz province. Andalusia's vineyard area exceeds 27,000 hectares, and the region is home to 428 wineries that together produced over 900,000 hectolitres of wine and grape must in the recent campaign.

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원본 콘텐츠

The grants support actions of various kinds such as trade missions, attendance at fairs or preparation of market studies The Ministry of Agriculture, Fisheries, Water and Rural Development has granted grants worth 2.6 million euros to support the promotion of Andalusian wines in countries outside the European Union (EU). Specifically, these subsidies refer to the launch of a total of 54 promotional programs throughout 2024. Specifically, the incentives approved by the Board are distributed between the provinces of Cádiz (almost 2.4 million euros), Córdoba (more than 180,000 euros) and Málaga (close to 41,000 euros). Once the year is over and the execution of the activities is confirmed, the Board will proceed in 2025 to pay the corresponding incentives. Among other actions, these grants support trade missions (trips by Andalusian businessmen to foreign countries), as well as the launching of promotions at points of sale in third countries and advertising campaigns in the media or ...

출처: Cuaderno Agrario