[Agricultural, Fisheries, Livestock and Food Newspaper=Reporter Park Yu-shin] The Ministry of Agriculture, Food and Rural Affairs and the Agricultural Education, Culture and Information Center won the Grand Prize in the Policy Brand category and the Excellence Award in the National Brand category at the '3rd Korea Public Brand Awards' held last month under the auspices of the Korea Public Brand Promotion Institute and sponsored by the Ministry of Trade, Industry and Energy. The 'Ready, Got-saeng Go! Agriculture and Rural Value Dissemination Campaign' (hereinafter referred to as the Got-saeng Campaign), which received the Grand Prize in the Policy Brand category, is a youth participation campaign that combines the buzzword 'Got-saeng,' symbolizing the challenge and growth of the younger generation, with agricultural policy messages to promote agriculture and rural areas as spaces for challenge and experience. The judging panel commented on this, "The language of the younger generation and