The Latin American banana sector rejects the excessive promotion of a German supermarket

As representatives of the Latin American banana sector, we reject the adoption of this type of practices that ignore the role of supermarkets and discount stores in shared responsibility. Supermarkets and discount stores must contribute so that final consumers know the efforts that banana producers undertake to bring them a sustainable fruit that respects certification standards and strict regulations of the destination market. Kaufland is part of the group of German supermarkets of the sustainable chains project coordinated by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH which, according to its statements, seeks to promote sustainable practices for the provision of products and to guarantee a dignified life for consumers. supply chain actors. However, in this case Kaufland, through its actions, demonstrates the lack of real commitment on the part of supermarkets by not considering mechanisms to guarantee the payment of a fair price, promoting predatory ...