The money and business of the Moroccan avocado invade European markets

Published 2024년 4월 4일

Tridge summary

Morocco has positioned itself as a dominant force in the avocado market, particularly impacting European markets by offering high-quality, competitively priced fruits. The Moroccan avocado, preferred over the Turkish 'Fuerte', has seen strong demand across Europe, including in Georgia, where it is more affordable. Despite facing climate challenges, Morocco achieved a record export of approximately 58 thousand tons of avocados during the 2023-2024 agricultural season. This success is attributed to the remarkable yields of up to 30 tons per hectare achieved by Moroccan farmers, marking an unprecedented level of productivity in the Mediterranean region.

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Original content

Morocco has become one of the countries that most produces and exports the avocado fruit, known simply as “avocado,” especially after many farmers and investors turned to growing this fruit in large proportions, according to a report published by several Spanish digital media outlets. The Moroccan “avocado” has invaded several European markets, competing with its Turkish counterpart called “Fuerte,” especially since this fruit in North Africa is characterized by high quality and low price. According to media reports, the avocado fruit exported from Morocco has invaded many European markets, including the Georgian market, where it witnessed great demand and established its presence in the market at an estimated price of $4.8 per kilogram, compared to $6.5 to $7 per kilogram for the upcoming avocado. From Turkey. According to the same sources, Morocco has achieved exceptional results, after it was able to export about 58 thousand tons of avocados for the 2023-2024 agricultural ...

Source: Al Magribia