The Gangjin Branch of the National Agricultural Cooperative (Branch Manager Jang Yeong-jo) held an event at the "10th Gangjin Bay Dancing Reed Festival" held at Gangjin Bay Ecological Park on the 28th as part of the 'Nongsim Cheonsim (農心天心)' movement to promote the consumption of Gangjin rice and publicize the Hometown Love Donation Program. Officials including the Gangjin Branch of the National Agricultural Cooperative, the Chairman of the Gangjin Agricultural and Livestock Cooperatives, the Director of the Gangjin Agricultural Affairs Division, and the Chairman of the Gangjin Festival Organizing Committee participated in the event to promote Gangjin rice and the Hometown Love Donation Program. At the event, visitors to the festival were targeted for promotion of a balanced and healthy breakfast culture through the Eat Breakfast campaign and rice processed foods such as hetban, as well as sharing of Gangjin brand rice.