The Nonghyup Gwangju Head Office (Head Office Director Lee Hyun-ho) and Honam University (President Park Sang-cheol) jointly held the "Nongsim-Cheonsim Rice Consumption Promotion Breakfast Campaign" at the Honam University Festival Hall on the 29th. This campaign was a meaningful event initiated to revive healthy eating culture and to reflect on the value of domestic agricultural products, as the breakfast skipping rate among the younger generation is increasing and rice consumption is continuously decreasing. At the event site, Nonghyup and university officials, students, and local residents participated in the "Breakfast Promise Roulette Event" in a lively atmosphere. Participants spun the roulette to receive rice noodles, rice cookies, and other items made with Korean rice.