The North Gyeongsang Branch of the National Agricultural Cooperative Federation, operating the "Early Encounter with Our Rice and Our Liquor: K-Rice Festa in Youngju"

At the 2025 Gyeongbuk Hanwoo Competition venue, the promotion of rice consumption through the Nongsimcheonsim (農心天心) movement was practiced. The Gyeongbuk Headquarters of the Agricultural Cooperative (Headquarters Director Choi Jin-su) operated a booth for promoting rice consumption, titled "Meet Us Early: Our Rice and Our Liquor K-Rice Festa in Youngju," at the "2025 Gyeongbuk Hanwoo Competition" held in Seocheon, Munjeongdunchi, Youngju City, Gyeongbuk, on the 21st. The booth promoted various rice processed foods and traditional liquors from Gyeongbuk and held events to inform visitors about the Nongsimcheonsim movement. This booth operation was arranged as a preliminary promotion for the "2025 Our Rice and Our Liquor K-Rice Festa" scheduled for the end of November. It displayed over ten major rice processed products from the province, such as Bukan-dong Agricultural Cooperative Sikhe and Nam-an-dong Agricultural Cooperative Gochujang, along with ten traditional liquors made ...