The Oberá Free Fair celebrated 30 years bringing farm foods to the table: It was born out of a crisis like the current one, it was

It began in the mid-nineties as a solution to the crisis of traditional crops such as tobacco, yerba mate, and tea. Since then, it has established itself as a model of direct marketing: from the producer to the consumer. The Feria Franca of Oberá began in the morning of Saturday, August 26, 1995, and since then three decades have passed of this experience that later multiplied in different municipalities and became part of the identity and the table of the Misiones family. The Feria Franca is an expression of almost everything that the farm can offer and puts hands, faces, and names to those who produce. On the occasion of its anniversary, Bichos de Campo spoke with some of its protagonists in the city of Oberá. “The Feria Franca arises from a context of crisis like the one we are currently experiencing, in the mid-nineties during the government of Carlos Menem. At that time, together with what was part of the Agrarian Social Program (PSA) we began to work from the Agrarian ...