The Mexican blueberry industry is a leading player in the global market, with a focus on quality cultivation, sustainability, and varietal replacement. Mexico's geographic proximity to North America allows for efficient transportation of berries, giving the country a competitive advantage over other origins. Despite weather challenges and slowing growth, the industry anticipates regular performance with an export volume projected to reach between 88,000 and 90,000 tons for the next season. The industry is transitioning towards premium blueberry varieties, aiming for sustained growth and increased sustainability through environmentally friendly practices and technological advances.