The Peruvian mango is committed to establishing itself in Japan and India

Published 2024년 5월 13일

Tridge summary

The Peruvian mango industry is focusing on international growth, with a particular emphasis on Asian and Indian markets. Currently, these markets account for a smaller share of exports than Europe and North America, but there is potential for growth. Japan, China, South Korea, Singapore, and Vietnam are identified as potential markets due to their willingness to pay high prices. The Indian market is of special interest due to its large population and potential for free trade agreement. Sandoval stresses the importance of marketing, consumer profiling, quality production, and innovation in climate-resilient varieties to increase global competitiveness.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

By: Francisco Seva Rivadulla, international agri-food journalist (Agraria.pe) The Peruvian mango industry continues to strengthen its internationalization, not only in North America and Europe, but in other very commercially attractive markets, such as Asia and India. For this, we have consulted Mr. David Sandoval, managing director of Fluctuante, a market research company. “Europe and North America account for more than two-thirds of our mango exports, displacing and leaving continents such as Asia, South America, Oceania and other continents with lower shares,” says David Sandoval. In addition, he also adds that “Japan is also an enormously interesting market for Peruvian mango, although it does not reach 1 percent of participation, successful communication and promotion strategies must be studied to increase consumption in this unique market. Marketing channels and consumer profiles must be defined. There is a great consumption potential that we have to take advantage of much ...

Source: Agraria