The article highlights a significant shift in the pricing of milk and alternative dairy products in Germany, with the cost of milk reaching over 1 euro for the first time, marking a 29 cent increase since December 2021. This change is reflected across Europe, where plant-based alternatives are becoming more affordable compared to their dairy counterparts. The example from the Netherlands shows that vegetable meat is now priced lower than its animal counterpart, with similar trends observed in the UK, where consumers are cutting back on animal products to offset rising costs. The article underscores the growing affordability of plant-based foods amidst rising inflation in the food industry.