The popularity of basa fish in the Japanese market is climbing, with Vietnam's exports to Japan increasing by 14%.

Demand continues to grow, Vietnam's basa fish is favored According to data from the International Trade Center (ITC), Japan's overall imports of white-fleshed fish have been on the rise in the first eight months of 2025, with Vietnam's basa fish standing out. The export value in September alone increased by 12% year-on-year, making it one of the strongest performing months for Vietnam's exports to Japan. Industry insiders point out that the Japanese market's preference for white-fleshed fish is changing—due to tightened catch limits on Alaska pollock and cod, supply is becoming scarce, while Vietnam's basa fish, with its price advantage and stable supply, is gradually being widely accepted in Japan's catering and processing sectors. In the export structure, frozen basa fish fillets remain the main product, with an export value of nearly $30 million in the first nine months of this year, a year-on-year increase of 11%. More noteworthy is that the export value of deep-processed ...