The article reports a significant increase in the price of the potato variety "Rosenta", reaching 3000 pounds per ton, due to its high demand for its multi-use, easy storage, and export qualities. In contrast, the prices of vegetables and fruits, including autumn potatoes, have collapsed due to an increase in stock from previous seasons, the start of the harvest season, a decline in tourism, decreased demand for chips, and the increase in the cultivation area. This has resulted in a loss for farmers.