Japan's Prime Minister, Fumio Kishida, has unveiled plans to establish a cultivated meat industry, promising to create a market, ensure safety, and develop labeling rules. Despite the absence of a clear definition of cultivated meat and lacking safety standards in Japan, the government is moving forward. The announcement has been welcomed by The Good Food Institute Europe and Cellular Agriculture Europe, highlighting the growing global interest in sustainable proteins. However, the article also points out the EU's slower progress due to strict Novel Foods regulations, despite significant investment in research and development. The status of regulatory approvals in Singapore and the US is contrasted with the EU's more complex approval process, underscoring the varied paces in the adoption of cultivated meat globally.