The registration channel for the first-ever Chilean Cherry Awards is officially open!

Recently, the registration channel for the first Chilean Cherry Awards was officially opened. The event, organized by the Chilean Cherry Committee under the Chilean Fruit Exporters Association (Frutas de Chile), aims to honor retail partners who have made outstanding contributions to promoting Chilean cherries for the 2025/26 season, and to jointly witness the power of quality and innovation. The first Chilean Cherry Awards will have eight major awards, fully covering various key aspects of the fruit retail industry both online and offline. These awards include the Outstanding Consumer Experience Award, Outstanding Retail Marketing Award, Outstanding Digital Marketing Award, Outstanding Innovative Marketing Award, Outstanding Gift Marketing Award, Outstanding Snack Concept Marketing Award, Outstanding Nutrition Marketing Award, and Outstanding Category Marketing Award. The awards will be judged by an evaluation committee composed of representatives from the Chilean Fruit Exporters Association, the China Food and Animal and Plant Products Import and Export Association, fruit industry media, and advertising industry organizations. The selection criteria include but are not limited to multiple dimensions such as market marketing, market influence, innovation, and consumer experience. If you are a modern retailer (supermarket/membership store), e-commerce platform (B2C/O2O), or professional fruit retailer selling Chilean cherries, and if you have carried out marketing activities for Chilean cherries between December 2025 and February 2026, you are welcome to scan the QR code below to register for the award selection. Submission of application materials is from today until February 28, with the evaluation period from March 1 to March 7. Partners participating in the selection should complete the mini-program registration and submit the application materials before February 28. The final award results will be announced at the 2025/26 Chilean Cherry Awards annual awards ceremony to be held at the 1908 Grain Warehouse in the Huangpu District, Shanghai, on March 12. Retail innovation in the Chinese market is expected to reshape the fresh food consumption landscape and continuously push to enhance the potential value of Chilean cherries. This award selection aims to provide a platform for various retail enterprises to showcase their operational strength and innovation results. "Whether you are a leading large supermarket, a chain retailer deeply rooted in regional markets, or an e-commerce platform focusing on digital operations, your achievements in Chilean cherry marketing deserve attention." Dr. Charif Christian Carvajal, Director of the European and Asian Markets for the Chilean Fruit Exporters Association, said. Please continue to follow the "Chilean Fruit" (id: cherriesfromchile) and "International Fruit and Vegetables" (id: Guojiguoshu) public accounts to get the latest information about the event. *Note: This award activity is an internal industry evaluation, and the awards received should not be understood as an endorsement of the winning units' commercial credit. The Chilean Fruit Exporters Association only assumes economic and cultural dissemination responsibilities as the event organizer. Attachment: Member list and contact information of the Chilean Cherry Committee under the Chilean Fruit Exporters Association Image source: Chilean Fruit Exporters Association 2026 International Fruit and Vegetable Report. All rights reserved. Republishing requires permission and credit from the International Fruit and Vegetable Report.