The right price for oil? 6 euros (for Spaniards)

According to the results of an Iberian study, the Spanish market considers 6 euros per liter the ideal price to maintain consumer loyalty to extra virgin olive oil A recent study conducted by the University of Jaén, reported by Teatro Natural, the most authoritative portal on the world of oil, analyzed the behavior of Spanish consumers with respect to vegetable oils, with a focus on olive oils. The research examined data from the olive oil campaigns from 2021/2022 to 2023/2024, revealing an interesting relationship between price variations and consumption. The ideal price threshold According to the results of the study, the Spanish market considers 6 euros per liter the ideal price to maintain consumer loyalty to extra virgin olive oil. Similar thresholds have been identified for other types of olive oils: 5 euros per liter for virgin and for simple olive oil. Beyond this price range, consumption of olive oils begins to decline, marking a critical point for consumer loyalty. ...