The rise of Chilean wines in Brazil

Published 2022년 11월 2일

Tridge summary

Chile has seen a significant increase in wine exports to Brazil, reaching 5.17 million cases in August 2022, making it the second-largest market in value and the first in volume. This growth is due to the pandemic's impact on China, a former leader in Chilean wine imports, causing a decrease in both market entry and logistical issues. Despite economic challenges, Brazil's per capita wine consumption has risen, with red wines being the most popular. However, there is a growing demand for premium wines, and efforts are being made to increase the average price of Chilean wines in the market. Currently, imports and supermarkets are the main purchasers, with a strong concentration in Rio de Janeiro and São Paulo. The future of Chile's wine export dominance in Brazil will depend on the recovery of the Chinese market from the pandemic.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

A decade ago, Chile shipped 3.3 million cases of wine to Brazil. Last year, the data exceeded 7 million boxes. And as of August 2022, 5.17 million were shipped; an advance that made that market climb to a podium that a few years ago was unthinkable. China had been by far the main destination of the national product for some time. It had displaced those who previously took turns in leadership: the United Kingdom and the United States. Well, August changed that scenario. Brazil got over it. In the eighth month of the year, US$20.6 million were sold to that country. To the Asian giant it was US$19.9 million. In the year, the Rio de Janeiro country -they point out from Wines of Chile- is second in value -with US$124 million, while China was US$169 million-, but first in volume. "Brazil is positioned as the second destination in value, and first in volume and, although it does not present increases in volume in this period, it does in value (2.3%) compared to the same period of 2021", ...

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