The article explores the efforts to improve poultry feed compositions and reduce environmental impacts, with a focus on the importance of sustainable soy use and the exploration of alternative proteins. The Dutch animal feed industry is working towards sustainable soy and investigating crops like peas, lupins, and field beans as alternatives to soy. Additionally, the article highlights the rise of alfalfa and dry field beans in poultry diets and the potential of insect proteins, featuring Protix as a leader in scalable insect breeding for animal feed.