Starting mid-May, Serbia will export its fruit to Great Britain duty-free due to a new law, a move that will benefit growers and processors. The preferential duty rates are a form of market regulation and a boost for the industry. However, fruits and preparations from Serbia must have a certificate of origin to prevent re-export. This development is expected to result in better prices for producers and further growth for the industry. The Serbian Ministry of Agriculture has played a key role in securing these conditions, following active lobbying in London for favorable terms of cooperation post-Brexit.