The article reports on the price drop of early plum in Antalya's Kepez District from 1000 liras to 250 liras per kilo for the second harvest. Cengiz Avcı, a producer, expects further price decreases to 100 liras and then 50 liras. He highlights the challenge of achieving the same sales figures and discusses the market demand and export situations. The article also praises Avcı for being the leading producer in the district's first plum harvest and acknowledges the contributions of other producers to the agricultural sector.