"The Soft Evolution of Red Ginseng"... KGC Targets Consumers with Renewal of 'Hongsamton' Series

KGC Insam Corporation is drawing attention by launching various renewed products of its 32-year long-popular 'Hongsam Tone' and strengthening its marketing. First introduced in 1993, Hongsam Tone is a herbal brand that added various medicinal herbs to red ginseng concentrate and led the popularization of red ginseng consumption. After surpassing annual sales of 100 billion won in 2011, it has been a steady seller with 100,000 sets sold annually. KGC has been expanding its market by continuously releasing Hongsam Tone series products since last year. In December, they renewed 'Hongsam Tone' and 'Hongsam Tone Gold' with a smoother flavor. By applying their proprietary 'BT (Better Taste) method' patented technology, they maintained the red ginseng content while allowing consumers to enjoy the unique taste and aroma more smoothly. The package design was also changed to a modern herbal concept. Hongsam Tone Gold added three types of mushrooms and 10 kinds of medicinal herbs to the red ...